Calculated metric formulas
Purpose: Common metric calculations.
Who this page is for
| Audience | Why it matters to you |
|---|---|
| Analysts | Copy formulas |
Calculated Metric Formulas
Bounce Rate
Bounces / Visits * 100Shows: % of sessions with single hit
Conversion Rate
Orders / Visitors * 100Shows: % of visitors who purchased
Average Order Value
Revenue / OrdersShows: Average $ per order
Revenue per Visitor
Revenue / VisitorsShows: Average $ per person
Engagement Rate
Visitors with Page Views > 1 / Visitors * 100Shows: % of visitors who clicked through
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