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Business requirements

Purpose: Define form analytics goals.

Who this page is for

AudienceWhy it matters to you
ProductDefine KPIs

Business Requirements: Contact Form

Requirement 1: Form submissions

Question: How many members submit forms?

Metric: Form Submissions / Day

Variable: event4 fires on submit

Requirement 2: Form type breakdown

Question: Are complaints increasing?

Metric: Submissions by type (contact/complaint)

Variable: prop3 = "contact" or "complaint"

Requirement 3: Completion rate

Question: What % of members who start complete?

Metric: Completions / Starts

Variable: event3 (start), event4 (complete)

Requirement 4: Time to complete

Question: How long does form take?

Metric: Average form completion time

Variable: Calculated from timestamps

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