Business requirements
Purpose: Define form analytics goals.
Who this page is for
| Audience | Why it matters to you |
|---|---|
| Product | Define KPIs |
Business Requirements: Contact Form
Requirement 1: Form submissions
Question: How many members submit forms?
Metric: Form Submissions / Day
Variable: event4 fires on submit
Requirement 2: Form type breakdown
Question: Are complaints increasing?
Metric: Submissions by type (contact/complaint)
Variable: prop3 = "contact" or "complaint"
Requirement 3: Completion rate
Question: What % of members who start complete?
Metric: Completions / Starts
Variable: event3 (start), event4 (complete)
Requirement 4: Time to complete
Question: How long does form take?
Metric: Average form completion time
Variable: Calculated from timestamps
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