HomeEA · Use Case: Contact & Complaint Form › Reporting and analysis

Reporting and analysis

Purpose: Analyze form performance.

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AnalystsBuild form reports

Reporting: Contact Form

Report 1: Form submissions by type

Metric: Form Submits (event4) Dimension: Form Type (prop3) Visualization: Bar chart

Shows: Contact vs Complaint volume

Report 2: Completion funnel

Visualization: Fallout Steps: Form started → Form submitted

Shows: % of starters who complete

Report 3: Mobile vs desktop completion

Metric: Form Submits Dimension: Device Segment: Form started

Shows: If mobile users complete more/less

Segment: "Form submitters"

Condition: event4 > 0 in same visit

Use: See what these members do after submitting

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End of Use Case: Contact Form

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