Overview
Purpose: Understand Adobe Analytics in the broader Adobe ecosystem.
Who this page is for
| Audience | Why it matters to you |
|---|---|
| Architects | Long-term planning |
Platform Strategy
Adobe Analytics is part of a larger portfolio. Understanding strategy helps with long-term planning.
Adobe's analytics journey
2010-2015: Adobe Analytics (traditional web analytics) 2015-2020: Real-time CDP, Customer Journey Analytics launched 2020-present: Convergence - all data flows to real-time CDP 2026+: CJA becomes the standard, AA becomes legacy
Three solutions
Adobe Analytics (your current tool)
- Web/app analytics
- Hit-based model
- Reporting focused
- Status: Supported but transitioning
Real-time CDP
- Unified customer profiles
- Cross-channel data
- Activation ready
- Status: Growing importance
Customer Journey Analytics (CJA)
- Next-generation analytics
- Event-based model
- Flexible reporting
- Status: Recommended for new deployments
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Next: Where Adobe Analytics sits now