Segments and containers

Segments and Containers

A segment is a filter that isolates a subset of your data.

Simple segments

Segment 1: Mobile visitors

• Condition: Device = Mobile
• Result: Only shows mobile traffic

Segment 2: High-value customers

• Condition: Revenue > 100
• Result: Only shows customers who spent >100

Segment 3: Bounce

• Condition: Visits = 1 AND Page Views = 1
• Result: Only bounced visits

Building segments

Method 1: Quick segment (temporary)

• Right-click a value in report
• "Create segment from selection"
• Applies to current report only

Method 2: Save segment (reusable)

• Components → Segments → + (New)
• Define rules
• Save with name
• Use in any report

Containers

When you build a segment, you choose a container:

Example:

• Hit: "Page Name = Checkout" → only checkout hits shown
• Visit: "Page Name = Checkout" → only visits that had a checkout shown
• Visitor: "Page Name = Checkout" → only visitors who ever visited checkout

Complex segments

Combine multiple conditions:

Segment: "High-value mobile customers"

Container: Visitor
Condition 1: Device = Mobile
AND
Condition 2: Revenue > 100

Result: Visitors who are on mobile AND have spent >100

Segment: "Checkout abandoners"

Container: Visit
Condition 1: Page Name = Checkout
AND
Condition 2: Events != Purchase

Result: Visits that saw checkout page but did NOT purchase

Segment stacking

Apply multiple segments to one report:

Report: Visitors by Page Name
+ Segment 1: Mobile visitors
+ Segment 2: US only
+ Segment 3: New visitors

Result: Mobile US new visitors by page

Each segment further filters the data.

Segment examples: Example Super

"Form submitters"

• Hit container
• event5 (form submit) exists

"Newsletter members"

• Visitor container
• eVar1 = "newsletter_signup"

"Complaint form completers"

• Visit container
• Page Name contains "complaint"
• AND event5 fires

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Next: Calculated metrics