The bridge to Customer Journey Analytics
Purpose: Transition from AA to CJA.
Who this page is for
| Audience | Why it matters to you |
|---|---|
| Architects | Plan migration |
Bridge to CJA
Key differences
| Aspect | Analytics | CJA |
|---|---|---|
| Model | Hit-based | Event-based |
| Data | Properties | Datasets |
| Scope | Silo | Cross-channel |
| Setup | Complex | Flexible |
Why migrate?
- Better data model for modern web
- Cross-channel (web + app + offline)
- Flexible attribution
- Real-time CDP integration
Migration approach
- Run in parallel (both systems, 6-12 months)
- Validate equivalence (same numbers?)
- Train teams (new interface)
- Cut over (make CJA primary)
- Sunset AA (keep for history, then retire)
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Next: Making the migration cheap