Measurement plan
Purpose: Map requirements to variables.
Who this page is for
| Audience | Why it matters to you |
|---|---|
| Architects | Design the measurement |
Measurement Plan: Site Search
| Requirement | Metric | Variable | Type |
|---|---|---|---|
| Search volume | Searches | event1 | Event |
| Search terms | Terms | prop1 | Prop |
| Number of results | Results | prop2 | Prop |
| Result click | Clicks | event2 | Event |
| Device | Device | automatic | Dimension |
| Page context | Page | automatic | Dimension |
Reporting plan
Report 1: Search volume trend
- Metric: Searches
- Dimension: Date
- Visualization: Line chart
Report 2: Top search terms
- Metric: Searches
- Dimension: Search term (prop1)
- Sort: Descending
Report 3: Search efficacy
- Metric: Searches, Result clicks
- Calculated: Click-through rate = Clicks / Searches
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Next: SDR extract