Where Adobe Analytics sits now
Purpose: Current state and trajectory.
Who this page is for
| Audience | Why it matters to you |
|---|---|
| Architects | Plan accordingly |
Adobe Analytics in 2026
Current state
Adobe Analytics remains:
- Fully supported
- Production-ready
- New features added
- Widely used
But also:
- No major new capabilities planned
- Focus shifting to CJA
- Real-time CDP increasingly integrated
Growth trajectory
Adobe Analytics:
- Maintenance mode
- Still gaining customers
- Will be supported for 5+ more years
CJA:
- Rapid growth
- Becoming the default
- New features regularly
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Next: The bridge to Customer Journey Analytics