Reporting and analysis
Purpose: How to analyze search data.
Who this page is for
| Audience | Why it matters to you |
|---|---|
| Analysts | Build search reports |
Reporting: Site Search
Report 1: Search trends
Metric: Searches Dimension: Date Visualization: Line
Shows: How search volume changes over time
Report 2: Top terms
Metric: Searches Dimension: Search term (prop1) Sort: Descending
Shows: What members are looking for
Report 3: Search effectiveness
Calculated Metric: Result CTR = Result Clicks / Searches * 100 Dimension: Device
Shows: If mobile users find results
Segment: "Search users"
Condition: event1 > 0
Use: Compare search vs non-search visitors
- Do searchers stay longer?
- Do they convert better?
---
End of Use Case: Site Search