Analysis Workspace anatomy

Analysis Workspace Anatomy

The layout

[ Top menu bar ]
[ Project name | File | Edit | Insert | Components | Share ]

[ Left panel ]        [ Main canvas ]        [ Right panel ]
Dimensions            Report / charts        Visualizations
Metrics               Segments               Component settings
Segments              Freeform tables        Properties
Filters
Calculated metrics    [ Visualizations: ]
                      - Freeform table
                      - Line chart
                      - Bar chart
                      - Pie chart

Left panel: Components

Dimensions:

• Drag to canvas to create rows
• Page Name, Device, Traffic Source, etc.

Metrics:

• Drag to canvas to create columns
• Visitors, Page Views, Revenue, etc.

Segments:

• Pre-built or custom filters
• Drag to canvas to filter entire report

Calculated metrics:

• Your custom metrics (Bounce Rate, AOV, etc.)
• Create new with meter icon

Date ranges:

• Saved date ranges
• Quick access to common periods

Main canvas: Building reports

Freeform table:

• Default visualization
• Drag dimension → rows
• Drag metric → columns
• Click cells to drill down

Adding visualizations:

1. Build table
2. Right panel: Visualizations
3. Click chart type
4. Chart appears below table

Filtering:

• Segment icon: add segments
• Filter icon: add one-time filters
• Both narrow the data

Right panel: Settings

Visualizations:

• Change chart type
• Configure axes
• Toggle legend
• Set colors

Component settings:

• Metric options (how to count)
• Dimension options (sort, limit)

Properties:

• Rename visualization
• Add descriptions
• Set sharing permissions

Common workflows

Workflow 1: Compare two time periods

1. Add metric to canvas
2. Add date range to canvas
3. Drag both dimension and date range to canvas
4. Workspace shows side-by-side comparison

Workflow 2: See top pages

1. Drag Page Name to canvas
2. Drag Visitors to canvas
3. By default, top 10 pages by visitors shown
4. Click arrow to sort ascending/descending

Workflow 3: Segment mobile vs desktop

1. Drag Device to canvas
2. Drag Visitors to canvas
3. Right panel: add Mobile and Desktop segments
4. Compare side-by-side

Workflow 4: Create a calculated metric

1. Metrics panel → + (New metric)
2. Numerator: Revenue
3. Denominator: Visitors
4. Formula: Revenue / Visitors
5. Name: "Revenue per Visitor"
6. Save

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Next: Segments and containers