Overview and the page in question
Purpose: Understand the Example Super site search use case.
Who this page is for
| Audience | Why it matters to you |
|---|---|
| Everyone | Real-world example |
Use Case: Site Search
The business question
"How are members using site search? What terms are they searching for? Are they finding what they need?"
The page
Example Super members can search for information about their superannuation:
- Contribution rates
- Withdrawal rules
- Death benefits
- Tax implications
- etc.
Search form appears on every page (overlay). Users type and get results.
Metrics we need
- How many searches per visit?
- What terms are members searching for?
- Do they click results?
- Do they return to search multiple times?
- Mobile vs desktop search behavior?
Implementation approach
- Fire event when search is performed (event1)
- Capture search term in prop1
- Capture number of results in prop2
- Fire event if result clicked (event2)
- Compare search to non-search visits
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Next: Business requirements