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Purpose: Introduction to analytics troubleshooting methodology.
Who this page is for
| Audience | Why it matters to you |
|---|---|
| Everyone | When things go wrong |
Troubleshooting Hub
When analytics data is wrong, confusing, or missing, use this hub to diagnose the issue.
Common problems
Data is missing:
- No visitors showing
- Specific events not firing
- Revenue not showing
Data is wrong:
- Numbers too high or low
- Values truncated or malformed
- Bot traffic not filtered
Data is inconsistent:
- Workspace numbers don't match Reality
- Mobile vs desktop numbers off
- Attribution looks wrong
Diagnostic approach
Step 1: Narrow down
- When did this start?
- Which dimension/metric affected?
- Which segment/property affected?
Step 2: Check the pipeline
- Is tracking code firing? (AEP Debugger)
- Are hits reaching Adobe? (Real-time reports)
- Are they being processed? (Processing rules)
- Are they stored? (Workspace shows data)
Step 3: Review recent changes
- Did you change implementation?
- Did you change processing rules?
- Did you change the report suite?
Step 4: Use the triage method
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Next: The triage method