Overview

Analysis & Reporting

Analysis Workspace is Adobe Analytics primary reporting interface. Everything you do with analytics happens here.

What is Analysis Workspace?

Think of it like Excel for analytics:

• Build custom reports (freeform tables)
• Add visualizations (charts, graphs)
• Apply segments and filters
• Create dashboards
• Collaborate with teams

Core concepts

Dimensions and metrics (again)

• Dimensions: Rows (what you group by)
• Metrics: Columns (what you count)
• Everything in Workspace is dimension + metric combinations

Segments

• Filters applied to a report
• "Show me only mobile visitors"
• Can be created inline or saved for reuse

Date ranges

• Time period for the report
• Last 7 days, last month, custom date range
• Can compare date ranges (last week vs week before)

Visualizations

• Freeform table (default)
• Line chart (trends)
• Bar chart (comparisons)
• Pie chart (composition)
• Map (geography)
• Cohort (retention)
• Fallout (funnel)

Building your first report

Step 1: Select date range

• Calendar icon, pick dates

Step 2: Drag dimension to canvas

• Page Name → rows appear

Step 3: Drag metric to canvas

• Visitors → column shows visitor counts

Step 4: Read the report

• Each row = page name
• Each value = visitor count for that page

Step 5: Add visualization

• "Visualizations" panel, pick chart type
• Table becomes a chart

Calculated metrics

Combine base metrics into new ones:

Bounce Rate = Bounces / Visits
Conversion Rate = Orders / Visitors * 100
Revenue per Visitor = Revenue / Visitors

Create in: Metrics menu → New metric

Saving and sharing

Save report:

• Project → Save
• Give it a name
• Set folders/sharing

Share with team:

• Share button
• Send link or schedule email
• Recipients can view/edit (based on permissions)

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Next: Analysis Workspace anatomy