Business requirements

Business Requirements: Site Search

Requirement 1: Search volume

Question: How many searches per day?

Metric: Searches / Day

Variable: event1 fires on search

Success: Track search volume daily

Requirement 2: Search terms

Question: What are members searching for?

Metric: Top search terms

Variable: prop1 = search term

Success: Identify top 20 terms

Requirement 3: Search efficacy

Question: Do members find what they need?

Metric: Results → Click rate

Variable: event2 fires on result click

Success: > 30% of searches result in click

Requirement 4: Mobile vs desktop

Question: Difference in search behavior?

Metric: Searches by device

Variable: Device (automatic)

Success: Identify device-specific patterns

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Next: Measurement plan