Adobe Analytics Academy

A practical training guide for data-minded folks learning Adobe Analytics — developers, analysts, BAs, product owners. Built around the Example Super superannuation fund site, with worked use cases for site search and a complaint form. Maps Analytics concepts to familiar data and web patterns: report suite = database, eVar = session variable, prop = request field, event = counter, segment = WHERE clause. None of this is magical once you see the mental model.

New here? Start with Welcome & orientation, then work through the Core Learning Journey — nine sessions with hands-on labs.